PULVERIZE® Weed Killer’s 2019 Western Themed Campaign will target consumers and buyers alike, as mounting pressure for an alternative to the hotly debated chemical glyphosate continues to make the news.
Washington, NJ – MESSINAS®, the maker of PULVERIZE® brand of natural weed killers, today unveiled its 2019 “Giddy-up” campaign that company leadership expects to educate consumers on the availability of effective, natural alternatives to traditional chemical herbicides in a memorable way. The campaign uses the tag line “Don’t try to roundup your weeds. PULVERIZE them” combined with various imagery of the wild west in a stylized approach that should easily resonate with the consumer, professional and agricultural marketplaces.
The new campaign has been in development over the past three years as part of the company’s long term marketing strategy, and as part of the roll out, radio, video and print ads will be supporting the brand message. Recent news regarding the active ingredient glyphosate has consumers and retailers alike questioning the use of the biggest herbicide brands in the world, and while there is no shortage of information on both sides of the debate, one thing is clear: people are looking for an alternative.
“We want people to know that the old way of doing things, you know the whole, ‘because that’s the way it’s always been done’ type of rhetoric, is over,” said James Messina, the Vice President of MESSINAS. “I couldn’t be more proud of what our team has come up with to grab everyone’s attention with this campaign. There’s been this murmur in our industry for years asking for a natural alternative to glyphosate, and all the recent news stories have really contributed to a growing chorus for innovation and leadership. If we have to be the ones to take a shot at educating the marketplace, then we’re ready to step up with our plans for PULVERIZE.”
As part of the campaign, MESSINAS has committed to a national advertising spend that will incorporate both traditional and digital media outlets, including radio, television and print. In addition, consumers will find signage and mail-in rebates at participating stores that can save them up to $20 on the entire PULVERIZE product line, including ready to use and concentrated formulas. This campaign comes on the heels of the 2018 $1,000,000 give away of PULVERIZE products to retailers across the country that resulted in more than 5,000 stores across the country carrying the brand and offering the products to consumers including Walmart, Home Depot, Ace Hardware, True Value and independent retailers.
For complete information on PULVERIZE visit www.pulverize.com.
About PULVERIZE® Weed Killers
Introduced in 2017, the PULVERIZE line of natural weed killers includes three unique formulas in both ready to use and concentrated sizes to tackle the toughest weed issues. PULVERIZE Weed Killer is a lawn safe product that targets weeds without killing grass, PULVERIZE Weed & Grass killer is a nonselective herbicide that kills both weeds and grass, as well as moss and algae and PULVERIZE Weed, Brush & Vine kill even the toughest weeds. All PULVERIZE products work fast with visible results in as little as twenty minutes.
Messinas, founded in 1998, manufactures a variety of lawn & garden products including animal repellents, plant health tools, weed killers and more under the Seedlingers®, Animal Stopper®, Pulverize™ and Plotsaver® trademarks. These products are distributed throughout the United States and abroad through distributors, hardware co-ops Orgill, Ace Hardware and True Value, and thousands of retail outlets including Menards, Orchard Supply Hardware, Mills Fleet Farm, Whole Foods, Intermountain Farmers Association, Bomgaars, Southern States AGWAY, Family Farm & Home, Shopko and other brick and mortar locations in all 50 states. The company is headquartered in New Jersey, with multiple regional staff throughout the United States. For additional company information, product information and availability, please visit www.messinas.com.